ORGANIZERS

Rita Orji is a Banting Fellow at the University of Waterloo, Canada with research expertise in the broad area of Technology and Human Behavior –Personalization, Persuasive Technology, Behavior Change, Persuasive Games, Serious Games, and Technology Acceptance and Diffusion. She received her Ph.D in Computer Science from the University of Saskatchewan, Canada. Before moving to Canada, she received a M.Sc. in Information Systems from Middle East Technical University, Turkey, and a B.Sc. in Computer Science from Nnamdi Azikiwe University, Nigeria.in Information Systems from Middle East Technical University, Turkey, and a B.Sc. in Computer Science from Nnamdi Azikiwe University, Nigeria.in Computer Science from Nnamdi Azikiwe University, Nigeria.

Arie Dijkstra is a Professor at the University of Groningen in the Netherlands and a Health Scientist with expertise in the field of behavior change, behavior change strategies, and computer-tailored persuasion. After his PhD at Maastricht University, he received a fellowship of the Dutch Academy of Arts and Sciences at Leiden University, and he was a VIDI-laureate at the University of Groningen, his present affiliation. With his team of experts Dijkstra studies the fundamental processes in controlled laboratory settings, and develops complex computer-tailored interventions that are tested in the field. For example, he developed and tested innovative computer-tailored interventions to promote physical activity, smoking cessation, tranquilizer addiction, medical adherence, and fruit and vegetable consumption, in rigorous scientific studies. He publishes in the top-ranked Health Psychology journals and supervises several PhD students.

Marc Busch, Michaela Reisinger, and Elke Mattheiss are working at the business Technology unit Experience within the Austrian Institute of Technology GmbH, which is Austria’s largest independent research organization. They have a broad experience in research and development of serious games and in personalization of interactive systems. Currently they are involved in the projects GEMPLAY – GEndered games Motivating Physical ActivitY and DOGANA -aDvanced sOcial enGineering And vulNerability Assessment framework. 

Maurits Kaptein is an Assistant Professor of Statistics and Research Methods at the Tilburg University. Previously, Maurits has worked at the Technical University of Eindhoven and the Aalto School of Economics, was a visiting scholar at Stanford University, and a research scientist at Philips Research. Maurits his academic work has been published in a variety of journals such as the Journal of Interactive Marketing, the International journal of Electronic Commerce, and the journal of Computer-Mediated Communication. Maurits is an active contributor to the Persuasive Technology community: in 2010 he won the best paper award, and in 2012 he was one of the keynote speakers at the Persuasive Technology conference. Maurits is the author of several books, among which are “Persuasion Profiling; how the Internet knows what makes you tick” and “Modern Statistical Methods for HCI”. Maurits his recent work focuses on sequential experimentation and optimization, with a focus on contextual multi-armed bandit problems and the use of bandit policies for personalization and optimization in e-commerce, communications, and health-care.Maurits is an active contributor to the Persuasive Technology community: in 2010 he won the best paper award, and in 2012 he was one of the keynote speakers at the Persuasive Technology conference. Maurits is the author of several books, among which are “Persuasion Profiling; how the Internet knows what makes you tick” and “Modern Statistical Methods for HCI”. Maurits his recent work focuses on sequential experimentation and optimization, with a focus on contextual multi-armed bandit problems and the use of bandit policies for personalization and optimization in e-commerce, communications, and health-care.

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